Glendale Companies Invest in Making Glendale a Regional Tech Hub

Glendale is home to 1,049 tech companies with over 40,000 tech jobs and continues to position itself as a thriving tech hub for the Northwest Los Angeles County region. It’s no surprise that as the City makes its mark in the tech industry; several local companies have stepped forward to pledge their support of the 4th Annual Glendale Tech Week.

This year’s Title Sponsor, Phonexa, is an "all-in-one" SaaS solution for call tracking, lead distribution, and email marketing.  At the Platinum Level are dot818, Downtown Glendale Association and Glendale Arts. Headquartered in downtown Glendale, dot818 has sponsored Glendale Tech Week for the past 3 years.

Our commitment to the community continues to be one of our company’s core is why we feel a responsibility to invest in local technology initiatives like Glendale Tech Week.
— David Tonoyan, President & Founder dot818

In addition to their continued sponsorships, dot818 has participated in Tech Week’s Career Fair for several years. In fact, the career fair is where they discovered and hired their current Director of IT. “We will attend the job fair again this year and hope to add more local talent to our team,” added Tonoyan.

Coming in at the Gold level are Age of Learning, ServiceTitan, mobileforming, Beyond Limits, Applied Earth Sciences, the Professional Development Center of GCC and Glendale Water & Power.

Glendale Tech Week is part of the City’s Tech Strategy, which seeks to develop the ecosystem of technology and innovation in Glendale and the surrounding region. The week long event would not be possible without the ongoing support of these sponsors who are paving the way for more technology based companies to move into the community. Glendale offers many attractive amenities to businesses looking to locate in Southern California including, a variety of housing options in walkable Downtown Glendale, world class retail and dining establishments, access to skilled talent, a variety of options in co-working space, as well as 6-million square feet of office space,  a low cost of doing business, a burgeoning arts & entertainment district and more. As the City’s efforts to attract more start-ups and the necessary amenities to support them continue to bear fruit, events such as Glendale Tech Week shine the light on emerging firms and supporting resources available to ensure their success.

There’s still time to join the growing family of Glendale Tech Week sponsors.

PickTrace: Q & A with Brothers/Co-Founders Harrison & Austin Steed

New to the Glendale Tech Scene is PickTrace, a fast growing software company that provides high tech solutions for farms all over the US, Latin America and Australia, founded by brothers Austin & Harrison Steed.

After moving their operation from Northern California to beautiful downtown Glendale, they talked to us about their startup journey, overcoming obstacles, how they narrowed the search for a new home from 17 cities across the U.S. to Glendale, CA, and why they're thrilled to be here.

Harrison Steed, Co-Founder and COO of PickTrace

Harrison Steed, Co-Founder and COO of PickTrace

Tell us a little about PickTrace; how did the idea for the company develop and what has it evolved into today?

PickTrace was founded after my brother (Austin) was asked by my father to create a system to resolve our workforce management issues. After a year of building the solution for our own family farm, and creating multiple iterations, the product took shape and other growers garnered interest in what became PickTrace. After selling to our first few customers in 2014, Austin and I opened our first office in San Diego. Shortly after, we were accepted into Y Combinator in Mountain View, CA and raised a small round of capital. We continued to grow, hiring a small fantastic team in the East Bay of San Francisco. In Fall of 2018 we raised a Series A financing round and decided to move to Glendale! 

Why is PickTrace an important player in your industry?

PickTrace is helping growers complete a core function of their business, payroll. Without a solution like PickTrace, farmers leave themselves exposed to payroll noncompliance lawsuits, workforce inefficiencies, and lack of production insights. Agriculture is one of the slowest adopters of technology, yet is one of the most important industries in the world - we strive to provide tools that will ultimately lead to healthier businesses that produce higher yields.

What were some of the challenges you had to overcome to get to where you are today?

In a startup, nothing is permanent! The go-to market strategy will change, the product will change, the management style will change, etc. - you're constantly in flux and iterating on ideas and methods. It can be a challenge to let go of an idea that the company has outgrown or methods you've practiced for years. Financial constraints were also a constant battle pre-Series A.

PickTrace is used all over the US, Latin America and Australia. Why did you choose Glendale to be home to your headquarters?

We started with a list of 17 cities across the US. We considered a large list of metrics and requirements, ultimately whittling down the list to just two areas, Denver and Los Angeles. After a lot of thought and multiple visits to each city, we decided Glendale because of 6+ things. Proximity to customers, number of other successful businesses in the city, walk-ability, traffic, transportation infrastructure, affordability of office space and general cost of living

Austin Steed, Co-Founder and CEO of PickTrace

Austin Steed, Co-Founder and CEO of PickTrace

You’ve been in Glendale for over 6 months now. How’s it going so far? What do you love most about our city?

Being in Glendale has been a fantastic decision. The food! I do not think most people realize just how many different restaurants Glendale has, you can eat somewhere different every single day. I also love the cleanliness of the city - you guys have done a great job of maintaining a clean and safe environment. I appreciate some of the changes that we have seen in the last few months, like the new outdoor eating area in the alley on Wilson near our office.

If someone came to you for advice about possibly moving their business to Glendale what would you tell them?

I would tell them there is a great space available in our fantastic building! I would tell them that Glendale is a young, active city with a lot to offer - it has everything that a business needs - parking, food, gyms, great traffic management.

Drawing on personal experience, what advice would you give to new startups hoping to break into the tech industry?

Focus. One of the biggest challenges, and something we are dealing with today, was a lack of focus on the minimum viable product. It was easy for us to become distracted and allow sales to dictate product. When sales dictates product, we've found that long-term vision becomes cloudier. When we were able to focus on selling to a small group of people, with a very focused product, with a clear path to how we will achieve growth and expansion, product was happiest, customers were happiest, and sales were strongest.

Any final thoughts?

Join our team! We are constantly hiring and looking for awesome people to join PickTrace!

Phonexa Snags Title Sponsorship for GTW2019

Staff from Phonexa feeling proud about their Platinum Sponsorship during last year’s event. They’ve upped their support to the exclusive Title Sponsor Level for Tech Week 2019.

Staff from Phonexa feeling proud about their Platinum Sponsorship during last year’s event. They’ve upped their support to the exclusive Title Sponsor Level for Tech Week 2019.

Shining a light on the region’s growing tech and innovation sector, the City of Glendale is hosting its 4th Annual Glendale Tech Week (GTW2019). At the forefront of efforts to advance the city’s tech leadership is Glendale-based Phonexa, an "all-in-one" SaaS solution for call tracking, lead distribution, and email marketing. After joining the Tech Week family of sponsors at the Platinum level in 2018, Phonexa has snagged the Title sponsorship for 2019. As Glendale Tech Week’s top sponsor, Phonexa is sending a message that Glendale has established itself as the hub of tech and innovation in the region. 

When asked about his continued and ever-increasing support of Glendale Tech Week, Phonexa President David Gasparyan said,

It has been a tremendous experience for Phonexa to witness and be a part of the growth of Glendale’s tech sector for the past few years. Since its founding, Glendale Tech Week has matured into a must-attend event in the region for innovators & entrepreneurs – and we’re thrilled to support its continued growth as the Title Sponsor this year.
— David Gasparyan, President of Phonexa

Sponsorship opportunities for Glendale Tech Week 2019 are still available. To learn more about sponsor benefits, please review our Sponsorship Deck or contact Ani Pogossian at (818) 548-2005.

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