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Product Development For Startups: Launching An MVP & Acquiring The First Users

  • HeroHouse 326 Mira Loma Avenue Glendale, CA, 91204 United States (map)

​Join Argam DerHartunian, Senior VP of Product at TelevisaUnivision on Jan 24, 6PM PST at Hero House Glendale for a discussion on the key elements of successful product development. At TelevisaUnivision, Argam led the product definition and launch of ViX, a new streaming service that includes both a free and paid subscription service. Argam has built and led product teams and strategies for numerous companies for over a decade including VEVO, PicsArt, Discovery and hitRECord.org. He will share his insights on launching new products, acquiring first users and figuring out different monetization strategies. Argam has a breadth of experience from games, social media apps, to streaming services.

​During the event Argam will be joined by Haig Douzdjian, Product Lead at Spectral to discuss:

  • The critical components of a minimum launchable product

  • Identifying valuable customer feedback and separating it from noise

  • Creating a product roadmap and prioritizing features

  • ​Proven tactics for acquiring your first users and growing your user base

  • ​Figuring out how to best monetize your app

The event is organized by Hero House Glendale in partnership with the City of Glendale

About TelevisaUnivision

TelevisaUnivision features the largest library of owned content and industry-leading production. The company’s media portfolio includes top-rated broadcast networks and is home to the global streaming services ViX and Blim TV, hosting over 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent.

About HeroHouse

Hero House by SmartGateVC is a startup hub in Glendale, California and Yerevan, Armenia. It connects the business development talent and opportunities in the SoCal area with the deep tech teams.