This month's Tech on Tap series will be led by expert speaker Christine Soussa, Global Client Director at Equinix.

During the event, Christine will cover these topics:

• How to identify and prioritize low-hanging leads

• How to identify decision-makers during the sales process

• How to build rapport with potential customers

• Mastering the sales conversation: the right questions to ask

• Convincing B2B clients to take a chance on an early-stage startup

• Handling the objection of "we can build it ourselves"

• Shortening the B2B sales cycle time frame

The event is organized by Hero House Glendale in partnership with the City of Glendale:

About Equinix

Equinix is a digital infrastructure company, connecting today's businesses to the desirable places, partners to accelerate their business. "With Equinix, they can scale with agility, speed the launch of digital services, deliver world-class experiences and multiply their value."

About Hero House

Hero House by SmartGateVC is a startup hub in Glendale, California and Yerevan, Armenia. It connects the business development talent and opportunities in the SoCal area with the deep tech teams.